After a production lapse of 13 years, in the company marked the 50th anniversary of Fiesta by its reintroduction. Prior to mass production and promotion, Laughlin used the original semi-vitreous clay body on shapes taken mostly from the last incarnation of vintage Fiesta — The company then changed the body to a fully vitrified clay, to enable marketing to the restaurant and service industry, as this clay was more durable.
Many original shapes required a redesign because of shrinkage associated with the new clay. Although old and new runs appear similar, direct comparison demonstrates the newer pieces made with the fully vitrified clay body are noticeably smaller. In addition to redesigns, new shapes were added to the line. The glaze texture on this new Fiesta is very smooth, hard and much more glossy than the original Fiesta.
Since its introduction, new Fiesta has remained popular. In addition, it has increased collector interest in all the lines. Many people are collecting vintage pieces, as well as purchasing new items from department stores and catalog retailers.
Fiesta collectors often add this new ware to existing collections of vintage Fiesta, while others concentrate on buying only from the new assortment.
Early in Fiesta's second incarnation, the Homer Laughlin Company marketed it as a new collectible. The manufacturer has maintained interest in Fiesta and manipulated the collectors' market over the past 34 years by discontinuing Fiesta colors, and by limiting production quantities on some items, or controlling production time frames.
Similar techniques have been used by numerous other housewares, china, silver, toy, ornament, etc. The Homer Laughlin China Company has produced new Fiesta in a total of 39 glaze colors, none of which matches exactly any of the thirteen colors of vintage Fiesta.
As of earlymany Fiesta shapes exist in a total of 39 color glazes. In addition to the first five glazes, the names of the new color glazes, in order Fiesta introduction, are:. Since the reintroduction of Fiesta inHomer Laughlin has introduced three colors which were each available for only two years: Lilac —Chartreuse — and Juniper — Sapphire was sold exclusively at Bloomingdale's from to In NovemberHomer Laughlin released the limited-edition color, Chocolate.
The color of milk chocolatethe new shade added a second neutral tone to Fiesta's color palette. It was available for a limited period of time and on a limited number of pieces. Inlimited-edition presentation bowls Fiesta an exclusive Raspberry reddish maroon colored glaze were made to commemorate the production of the millionth piece of dinnerware carrying the name Fiesta produced by the Homer Laughlin China Company since In anticipation of Fiesta's 75th anniversary inHomer Laughlin announced its 75th anniversary color: Fiesta.
In addition, it introduced the first of a line of specially backstamped annual anniversary items, a set Fiesta three baking bowls, at the International Home and Housewares Show in ChicagoIllinois.
This was followed by the introduction of a large serving platter in and a numbered soup tureen. Dinnerware and accessories were available in —, with each introduction marketed for 75 weeks, beginning April 1, before being retired. Ina new line of square Fiesta dinnerware was introduced. Square is available as dinner, luncheon and salad plates, 19 oz. Despite square silhouettes, pieces maintain a strong relationship to the company's established 'round' deco offering; coupe shape and height remain the same, along with the brand's signature concentric rings.
In Octoberthe Homer Laughlin Company announced the discontinuation of the square bowl and the square mug American Fiestaa one-man play, refers to the central character's obsession with collecting vintage Fiesta dinnerware. From Wikipedia, the free encyclopedia. More details. Get driving directions. Rome2rio's Travel Guide series provide vital information for the global traveller.
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