He has reviewed hundreds of concerts and interviewed hundreds of celebrities, from Justin Bieber to Dolly Parton to Beyonce. He's appeared as a regular correspondent on Fox26 and was head judge and director of the Pride Superstar singing competition for a decade. He also covers various aspects of pop culture, including the local drag scene and "RuPaul's Drag Race.
Joey Guerra Follow:. More In Music. Travis Scott's Astroworld Festival returns this fall as two-day event. Related Events Preview Pick. Preview Pick. What is a woman? It's a timeless question on the surface, but one deeply engaged with whatever historical moment in which it is asked.
Queen of soft shadows cast upon dark-colored bricks at midday. Queen of releasing carbon dioxide into the atmosphere. Of having an uncle. Of reading. Of emotion. At some point in , Carly Rae Jepsen 's Instagram account became flooded with fans coronating the Canadian artist queen of, well, whatever was pictured and also abstract ideas that couldn't be captured.
As the artist responsible for the pop behemoth "Call Me Maybe," Jepsen still feels, paradoxically, underestimated. Beyond a few tracks, most of her work has remained absent from the airwaves. But you'd never know it from her online reception. There, the memes are abundant: she's better than Mozart , and her record is album of the year three years running.
Online, Carly Rae Jepsen is a weaponized queen and an object of critical fascination. In the 21st century, virality has become an exceedingly vital form of cultural currency and capital. And while commercial success remains an important indicator, in , one's online reception is equally at stake in sustaining a career in pop music.
To have legions of fans defending you and evangelizing your work is necessary in an age of siloed listening. In this way, Carly Rae Jepsen's career is instructive: The Internet's reception of Jepsen's music has given her a longevity and a lifespan beyond its limited, though influential, time on the charts. It's fitting, then, that the leap of "Call Me Maybe" from minor success to the masses is thanks, at least in part, to a tweet. By the time "Call Me Maybe" was first released as a single in Canada in the fall of , Jepsen was on the second wind of her career, having already competed on Canadian Idol in and released her debut record, Tug of War , in But Jepsen wasn't a household name until Justin Bieber tweeted : "Call me maybe by Carly Rae Jepson [sic] is possibly the catchiest song I've ever heard lol," on December 30, Around then, an unofficial video featuring Bieber, Selena Gomez and Ashley Tisdale lip-syncing to the song appeared on YouTube, catapulting Jepsen's sugary chorus into the public consciousness.
With summer approaching, "Call Me Maybe" was covered or mashed up by everyone from former secretaries of state to the U. Olympic swim team and even NPR hosts. Enabled by such memes, "Call Me Maybe" began its nine-week run at No. Jepsen's sensational success in reflects a sort of traditional virality, a single that soared on the pop charts, permeating the public consciousness — only amplified by social media's boundless reach.
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