One of the late-coming compositions was "Sleep Comes Down", which was written during pre-album rehearsals. The album also includes one of the Furs' most well-known songs, "Love My Way". Although it was critically acclaimed as a "brilliant single",  it turned out to be only a moderate hit, peaking at No.
The original UK album release featured psychedelic cover art by the English artist Barney Bubbles aka Colin Fulcher, — ,  who was later recognised as one of the key pioneers of modern album cover design.
When it was released in the US in , the record label changed the artwork to a simpler, red-tinted design — "this horrible 'new-wave'-looking generic cover", in Ashton's view. Forever Now was released on 25 September The album was reissued on vinyl by Vinyl in the UK in without bonus content. This reissue extended the original Barney Bubbles cover art to a gatefold record sleeve.
The tour included session players Sheldon and Windo, as well as Buller on keyboards. They toured the US in November and December, with a holiday break at the end. Official music videos for three songs were produced in The album jumped to its peak position of No. A contemporary review in Trouser Press praised the Furs for their "increased sophistication" as songwriters and musicians.
Some reviews at the time were less receptive. In a more reserved review for Rolling Stone , Ken Tucker wrote that "although most of Forever Now is alluring and amusing, only once does the band come up with something really new. Later assessments of the album have been more positive in their reception. Writing for AllMusic , Ned Raggett effusively called it "simply fantastic"  while Stylus looked back on it as "the Furs' masterpiece".
Side A . Side A . From Wikipedia, the free encyclopedia. The Psychedelic Furs. Archived from the original on 10 April The Village Voice. Archived from the original on 9 July Denver Westword.
Archived from the original on 20 August OC Weekly. Duncan McIntosh Co. Archived from the original on 14 November Retrieved 3 March Retrieved 12 August Rolling Stone.
Jazz Latin New Age. Aggressive Bittersweet Druggy. Energetic Happy Hypnotic. Romantic Sad Sentimental. Sexy Trippy All Moods. Released on the Sony Legacy label. If you sit and talk to many of the alternative rock artists dominating today's music you'll find that many of them pay homage to the The Psychedelic Furs. Artists as diverse as The Rapture, Annie Lennox and Buffalo Tom have all released cover versions of the band's singles.